Expanding your e-commerce business to the U.S. in 2025 offers tremendous growth potential, but the road to success is paved with challenges. Whether you’re starting a new Amazon.com account or transitioning from a foreign entity, ensuring your account setup is precise from the start is critical.
Amazon’s Seller Performance Review (SPR) process can become a major obstacle, especially if your account isn’t set up properly or changes are made to critical details in the first 90 days. Let’s explore how to avoid these pitfalls and build a successful strategy for your U.S. expansion.
Why Strategy is Key for Amazon Success in 2025
Avoiding Common Triggers for Seller Performance Review
Amazon’s Seller Performance Review (SPR) can significantly delay your operations, particularly if triggered unnecessarily. Here are the most common actions that lead to SPR:
- Reactivating a dormant Amazon selling account
- Upgrading your selling plan, such as switching from an individual to a professional selling plan
- Changing your registered address with Amazon
- Updating your bank account details
These actions, particularly in the critical first 90 days, can prompt additional scrutiny and delay your account’s approval process. This makes it essential to get your account right the first time and minimize the need for changes during this sensitive period.
Key SPR Success Tips
If your account does end up in SPR, here’s what to avoid to ensure a smooth review process:
- Repeatedly submitting documents before Amazon has sufficient time to review them. Allow at least five business days for Amazon to respond before resubmitting.
- Submitting documents that are incomplete, illegible, tampered with, or taken as screenshots.
- Using outdated, expired, or invalid file types.
- Sending inaccurate documents, such as submitting a passport when a utility bill is requested.
Our Expertise to Help You Navigate SPR
When working with our team, we guide you through the SPR process, ensuring all your documents are:
- Accurate and consistent with your U.S. LLC setup.
- Properly formatted and aligned with Amazon’s requirements.
- Submitted strategically to avoid unnecessary delays.
New Account Setup vs. Transitioning from a Foreign Entity
Starting Fresh: Your Clean Slate
If you’re setting up your Amazon.com account for the first time, you have the advantage of building your foundation correctly:
- Align your U.S. LLC with Amazon’s requirements from the beginning.
- Use a business address that matches your Articles of Organization, IRS filings, and banking records.
- Avoid unnecessary utility bill requirements by setting up correctly from day one.
Transitioning from a Foreign Entity
If your Amazon account is already established under a foreign entity, the strategy becomes more complex:
- Transitioning to a U.S. LLC requires precise changes to your account profile, including tax information and addresses.
- Mismatched information or improper updates can lead to SPR and delay your ability to sell on Amazon.
- We develop tailored strategies to ensure your transition is seamless, minimizing risks and disruptions.
Why Address and Banking Consistency Matters
One of the most common mistakes non-resident sellers make is using inconsistent addresses and banking information. For example:
- Virtual Addresses: Filing your LLC with a virtual address that doesn’t match your Amazon account or bank records is a recipe for delays.
- Bank Account Changes: Updating your bank account details during the first 90 days of account setup can trigger additional verification steps, often requiring weeks of back-and-forth communication with Amazon.
Consistency across all your documentation—including LLC formation, EIN filings, Amazon account, and banking setup—is critical to avoid SPR and ensure a smooth verification process.
The Consequences of DIY Mistakes
Many sellers attempt to navigate the U.S. expansion process on their own, only to encounter these common issues:
- Inconsistent Documentation: Mismatched addresses and incomplete filings delay verification and prompt SPR.
- Utility Bill Confusion: Submitting the wrong type of utility bill or lacking the necessary supporting documentation can halt your progress.
- Increased Costs: Resolving mistakes often requires appeal services costing $2,500–$4,000, with no guarantee of success.
How We Help Non-Resident Sellers Succeed
Our services are designed to help you avoid these pitfalls and streamline your U.S. expansion:
- Comprehensive U.S. Expansion Support: From LLC formation to banking verification, we handle every step with precision.
- Amazon Account Verification Expertise: As an Amazon Agency Partner, we guide you through every detail of the setup and verification process.
- Tailored Solutions for Foreign Entities: If you’re transitioning from a foreign entity, we create a customized strategy to align your Amazon account with your U.S. LLC.
Why Every Detail Matters
Success in the U.S. market depends on the details. Every document, from your Articles of Organization to your EIN filings, must align perfectly with your Amazon account and banking setup.
Our Process Includes:
- Setting up your U.S. LLC with consistent documentation across all platforms.
- Guiding you through Amazon’s tax interview to avoid unnecessary verification steps.
- Ensuring your address and banking information meet both Amazon and IRS standards.
Ready to Expand in 2025?
Don’t let DIY mistakes or SPR delays derail your U.S. e-commerce expansion. Whether you’re starting fresh or transitioning from a foreign entity, our team is here to craft your winning Amazon Seller Account Expansion Strategy for Success in 2025.
Take the first step today—book a discovery call with us. Let’s build a seamless plan for your U.S. success.
