Amazon’s insurance rule for foreign-owned brands – Now Live. Check if your brand is affected
Verified Expansion by NCP
Registered TikTok Shop Partner. Since 1997.
TikTok Shop U.S. for foreign-owned brands. Set up right the first time.
One approval. Six places it fails. We run the five stages that come before launch.
Representative, tax position and company, account architecture, and the file, in the order TikTok reads them. Amazon and Walmart on the same structure. For established brands, their agencies, and the advisors who serve them.
Two minutes with Scott
From the representative to a live shop.
Who has to be in place before anyone applies, what your U.S. company has to be able to do, and what happens between a complete file and a live TikTok Shop U.S.
Ready to run it? The Verified Path is stages 1 through 5 on the tracker below. See the Verified Path ›
TikTok Shop U.S. Launch Tracker
Find where you are.
Six stages from representative to launch. Whether your agency runs part of it or we run all of it, every piece has a place on the tracker.
The Verified Path runs stages 1 through 5. Stage 6 is yours or your agency’s. See the Verified Path › Start with the representative ›
Free Risk Dial
Need a U.S. Representative for TikTok Shop? See where your choice lands before you ask anyone.
Five ways to fill the role, the risk each one carries if the relationship doesn’t last, and seven questions to ask first. Free for foreign-owned brands.
Amazon SPN Partner | Registered TikTok Shop Partner | MainStreet Certified Tax Advisor® 2023–2025
As heard on Payoneer, The State of eCommerce | Buy Box Experts
Who we work with
The U.S. question looks different depending on where you sit. We start from yours.
Established brands
Foreign-owned brands entering the U.S. or adding a channel such as TikTok Shop, with a structure that holds at verification and at tax time.
Agencies and 3PLs
Your client was told to get a representative and a U.S. company. That is stages 1 and 2. We run those, and stages 3 through 5, and your launch clock starts the day the shop is live.
Accountants and attorneys
Advisors who want the U.S. structure and tax position settled before their own work begins. We work alongside you, never around you.
What we do
TikTok Shop U.S. first, because that is where the structure gets tested. Every engagement starts with the structure and tax decision everything else depends on.
TikTok Shop U.S. verification
Representative, company, and filing, prepared in order and registered through our TikTok Shop partner channel.
CEO Expansion Blueprint: structure and tax planning
Your U.S. structure, both tax positions, and the channel sequence, decided in writing before anything is formed or filed. The document your CPA, your attorney, and your partners work from.
U.S. Business Representative
Chosen by you, prepared by us. Have someone in mind? Find out if they pass before anyone signs. No one yet? Twelve routes, mapped and scored.
U.S. company and tax structure
A U.S. company that can sign a W-9, with the right owners and the right election.
Rejected or suspended shops
A clear diagnosis of what is recoverable before your next appeal.
Amazon insurance readiness
Meet Amazon’s insurance requirement for products in the enhanced-safety categories.
We put the decisions in the right order.
Your CPA, your attorney, your agency, and the marketplace each answer one part of the U.S. question. We frame what each of them needs to decide, and in what sequence, so nothing gets built twice.
We work with tax attorneys and CPAs for legal and tax execution. You get one plan and one firm to keep it on track.
Scott with attorney and CPA Mark Kohler
Three situations we see often
No client names. These are the patterns we fix.
Already on Amazon, adding TikTok Shop
The belief. Every U.S. channel needs a U.S. company.
What we found. Amazon and Shopify can often stay with the home-country company. TikTok Shop U.S. asks for a U.S. seller.
What changed. One U.S. company, built for the channel that requires it, and nothing built twice.
A U.S. company that could not sign the W-9
The belief. We already have a U.S. LLC, so we are ready to apply.
What we found. The owners on file and the tax election did not support the W-9 the platform expects.
What changed. We corrected the structure before the application, not after a rejection.
The obvious representative
The belief. A trusted family member is the safest choice.
What we found. Nobody had asked about every shop his name had already touched.
What changed. We reviewed and prepared the person before anyone applied.
★★★★★
What founders say
“Scott has been an invaluable source of expertise for a UK brand looking to grow into the US, spanning tax, operations, and business strategy. He thinks of pitfalls and solves them before you even realize they exist.”
Joe Hayward, UK brand
“Scott and his team are rock-solid in their support. … They patiently explain everything and have a wealth of knowledge and resources at your disposal.”
Peter McMahon, Australia
“They helped me open my U.S. TikTok Shop as a non-U.S. resident. Everything works, and the sales are rolling in.”
Felix S., Germany
“Showed me all the steps necessary to operate a legit foreign-owned LLC, the resources, and all the tax implications. Couldn’t ask for more.”
Emanuel Dimitriu, Romania
“I have spoken to several advisors in the past. They are all experienced, but Scott just dives deeper.”
Johnny Lee, American living abroad
Leadership
Scott Letourneau founded Nevada Corporate Planners in Las Vegas in 1997 and leads Verified Expansion, its U.S. market entry practice for foreign-owned brands.
Over 29 years the firm has served 7,000+ foreign and U.S. founders from 60+ countries. Scott holds the MainStreet Certified Tax Advisor® credential (2023–2025) and speaks on U.S. structure and marketplace verification at industry events and on podcasts.
Hear it from Scott
Talks and podcast conversations on U.S. structure, tax, and marketplace verification for foreign-owned brands.
The TikTok Shop tax mistake that quietly creates a U.S. tax bill
Scott Letourneau
Understanding Amazon’s new third-party seller insurance requirements
Podcast with Buy Box Experts
The State of eCommerce
Podcast with Payoneer
U.S. expansion mistakes: LLC and tax setup for non-residents
Interview with Richard Starkey
Start with a conversation.
Tell us where you sell today and where you want to be. We tell you where to start, and we price every next step before you commit to anything.
This page is educational and is not legal or tax advice. TikTok Shop makes every approval decision. Scott Letourneau holds the MSCTA® credential. We work with tax attorneys and CPAs for legal and tax execution. Verified Expansion is not affiliated with TikTok.
VERIFIED EXPANSION/by NCP | Since 1997
