Registered TikTok Shop Partner · NCP since 1997
For foreign-owned brands · TikTok Shop U.S.
“I need a U.S. representative for TikTok Shop. Where do I start?”
Know where to look. Know what to ask. Get help reviewing the person before you commit.
You contact and choose the person. We provide the search routes, the preparation materials, and two 30-minute calls with our team. Your candidate can join the second call.
For foreign-owned brands already selling on Amazon, Shopify, or their own store.
One-time payment · Two 30-minute calls included · Full $497 credited toward your account setup
Ninety seconds, before you ask anyone
Thinking about paying someone to supply the seat?
Ask four questions before you pay anyone to fill the seat.
Whoever holds the seat holds it for the life of the account. The answers decide whether your shop is yours.
Question 01
What happens when I stop paying?
If the seat goes dark when the fee stops, you are renting your own shop. TikTok does not swap seats because a contract ended.
Question 02
Who controls the person in the seat?
If the person works for the company running your shop, firing the company means losing the representative. Ask who signs with whom before anything else.
Question 03
Which other shops carry this person’s name?
Every account that names the person travels with them into yours. People on TikTok advertise the role for twenty shops at once. Without a straight answer, you cannot know which accounts your shop will be tied to, or what history it inherits.
Question 04
Can I speak with the person before they take the seat?
A background check shows the past. It does not show whether the person understands the role or will answer in year two. If you never speak with them, you are trusting a résumé with your shop.
Paying for the seat is one route out of twelve. Most of the others run through people you already know, where the person answers to you. Few brands search those routes, and fewer search them in order.
Your next three steps
From “who do I ask?” to a person who passes.
01
Choose your routes.
Twelve routes, scored. Your first call picks the two or three that fit your company and your country, and sets the pay figure before anyone is asked.
02
Make the role clear.
The scripts, the candidate briefing, and the compensation figure, so the person hears a real role and a real number, and the yes you get is informed.
03
Review the person before you commit.
Your candidate call runs the seven checks with our team, starting with prior shop history. Your candidate is welcome on the call, so they hear the role from us and ask their own questions.
Start where you are
No candidate yet? Someone in mind? Either way, there is a next step.
“I don’t know who to ask.”
Start with the Routing Guide and your first call. Most brands have looked at three routes. We pick the right ones from twelve, and the person is usually closer than you expected.
First outcome: a search run in the right order.
“I have someone in mind.”
Run them through the seven checks within the hour. Then use the briefing and the scripts to open the conversation, and bring them to your candidate call before anyone signs.
First outcome: a yes or a no before the ask is spent.
What that means for you
Nobody in mind? You have a process for deciding where to look next.
Someone willing? You know what to check and what to discuss before they say yes.
Asking for a fee, a revenue share, or ownership? You can see the proposal clearly before you decide, and know which questions go to your advisers.
Candidate has doubts? They join the review call and hear the role from us, so you are not explaining it alone.
Why the two calls matter most
The guides show you what to check. The calls bring what we have seen.
Our team has worked through dozens of representative situations: relatives, friends, partners, professionals, hires. Some worked. Some were disasters. Three patterns repeat, and none of them shows up until someone who has seen it asks the right question.
Pattern 01
It looked right, and it was not.
The candidate was willing, available, and trusted. One question about their history, their address, or their other commitments would have ended it. Nobody asked until the application did.
Pattern 02
The right person, and still not verified.
A good representative, a solid relationship, and a file where the details did not match. The person was never the problem. The documents around them were.
Pattern 03
“We have the documents.”
The owner was sure. The representative was sure. At setup, the ID, the address, or the name match was not what everyone assumed, and the first attempt was already on record.
A problem found on your call costs one conversation. The same problem found at verification becomes part of your application history. Your two calls put that experience on your person, your documents, and your plan before the account exists.
The seat is permanent
You get one ask. Four ways it goes wrong before anyone looks.
1
The willing friend. Says yes without understanding the role. Stops answering weeks later. Nothing obliged him to stay, and the seat cannot be reassigned.
2
The relative with the wrong paperwork. Lives with family. Every bill in a parent’s name. Fails proof of address after the yes was given.
3
The pre-vetted stranger. Hired, or handed over by a service, with a clean background check. You never spoke with them. Nobody asked whether they understand the role, or whether they will still answer when the platform calls.
4
The quiet no. Signs, then goes silent on the one day a year re-verification needs them. A representative who cannot be reached and one who refuses look the same to the platform.
Every one of these is visible before the ask, if someone looks. That is the job of the screen.
And after approval
Verification is day one. The role runs for years. Are you and your representative clear on who does what once the account is live, as the owner and as the person in the seat? Most brands settle that after something goes wrong. Your calls settle it before.
Think beyond the application
A willing person is the start. The working relationship is the rest.
Three questions settle it before anyone signs. All three are on your calls.
What do they want in return?
A monthly fee, a revenue share, and an ownership interest are three different deals. The person asking for equity to hold the seat is telling you what the seat is worth. The Fair-Pay Calculator sets the figure, and the agreements paper it, so you get the seat without giving up the company.
Who does the work?
You contact, interview, and choose. We map the routes, screen every candidate on paper, set the pay figure, draft the ask, and review the person with you on the call. Knowing who owns each step is how the work ahead gets planned.
What if they leave, go quiet, or pass away?
The seat does not transfer in the ordinary course, so the plan is built before the day it is needed. The agreements carry a notice period and a transition clause. The candidate call picks the most durable route for your company. A named second contact sits beside the representative, and the escalation lane stays open after approval.
Who does what
Guided by us. Chosen by you. Prepared by us.
Guided by us
Map the routes for your situation.
Screen every candidate on paper.
Set the pay figure before you ask.
Draft the ask in your voice.
Chosen by you
Make the ask, using our scripts.
Interview the candidate.
Choose and sign.
Own the relationship.
Prepared by us
The seven checks, run with you on the candidate call.
The agreements and the onboarding packet, ready to sign.
The one document you hand your candidate.
The person in that seat answers to you. That is why the choice and the signature stay with you.
What you have when this is done
A representative who passes, or a clear answer before you spend the ask.
Everything here runs before anyone is approached.
Within an hour
Run the person you have in mind through the seven checks and know whether they can hold the seat.
Prior shop history, ID, proof of address, reachability. On paper, before anyone is approached.
From day one
The search, run in the right order.
The pay figure set, every name screened, and the ask drafted in your voice before you make it.
Before anyone signs
The agreement set and the onboarding packet, ready for the person you choose.
Four fillable agreements with instructions, plus the one document you hand your candidate.
With our team
Two 30-minute calls with our team.
One on the role and your search. One on your candidate and their documents, with the candidate on the call if you want them there. Both with a team that has seen what goes wrong.
Everything included
Delivered the moment you purchase, except the calls, which you book.
Two calls with our team
✓ Your questions call, 30 minutes. After the Briefing video: the role, the tools, the agreements, and your search.
✓ Your candidate call, 30 minutes. Once you have a candidate or a shortlist. We run the seven checks with you, starting with prior shop history. Your candidate is welcome on the call.
The search
✓ The Routing Guide. Twelve routes to a representative, each scored, with the disqualifiers that end a candidacy.
✓ The Master Guide. How to screen the person you have in mind: profile, disqualifiers, the conversation, insurance.
✓ The Conversation Scripts Companion. How to ask, by relationship, with the five questions before the yes.
✓ The Fair-Pay Calculator. The monthly figure, set before you ask.
✓ The Briefing video and the Role Map. What sits with them and what sits with you, on one page.
The papers
✓ Four template agreements. Letter of Authorization, Independent Contractor, Voluntary Representative, Hold Harmless. Fillable, with instructions. We recommend a review by an attorney before anyone signs.
✓ The Onboarding Packet. What you owe your representative, pay, paperwork, and your own obligations, before anyone signs.
✓ The U.S. Representative Briefing. The one document you hand your candidate: the role, the commitment, and what protects them.
Support terms
✓ Two calls, booked by you. A third call is $297. Email handles documents, billing, and scheduling. Questions about the role and your search belong on your calls, where they get a full answer. Two or three candidates to review? Use your second call, or add one at $297 and keep it in reserve.
Verified U.S. Representative
$497
One-time payment. No recurring charges.
Your $497 counts toward the next stage
Verified Ready
Account setup $997
Your $497 − $497
Remaining $500
Verified Path
Entity, representative, account $2,497
Your $497 − $497
Remaining $2,000
Credit applies once, toward the package you choose. Representative pay and separately quoted work are additional. Calls and credit expire 12 months from purchase.
See the work
What your candidate call actually covers.
Sample agenda · 30 minutes
1. The role, in plain words. What the seat involves, at setup and after, heard directly by your candidate.
2. The seven checks. Prior shop history, ID, proof of address in their own name, reachability, and the rest, answered on the call.
3. The arrangement. The pay figure, what was asked for in return, and the open terms before anyone signs.
4. The exit. Notice, transition, and a named second contact, agreed before the account exists.
5. Your candidate’s questions. Answered by us, so you are not the only one explaining.
From the Routing Guide · one of twelve routes
Route 5 · Commercial partners with a stake in your volume 16/25
Motivation: revenue · Pool: moderate
Trust 3 · Durability 3 · Responsiveness 4 · Documents 3 · Exit 3
Who. A 3PL, a U.S. warehouse, a fulfillment partner, a supplier, or a contractor already earning from your brand.
Why they say yes. They want the account. This is the only route where the candidate’s motivation grows as your brand grows.
What kills it. Willingness drops once the exposure and the permanence are explained, and if that individual leaves the company, the seat does not transfer with them.
The full guide adds what to check first, and scores eleven more routes the same way.
1997
In business since
7,000+
Foreign and U.S. founders served
60+
Countries our clients call home
Registered TikTok Shop Partner
NCP since 1997
★★★★★
“They helped me open my US TikTok shop as a non-US resident living outside the US; everything works, and the sales are rolling in. Riley also did a great job with the email support! Recommend!”
Felix S. · Non-resident seller
★★★★★
“Scott goes above and beyond and has been an invaluable source of expertise for a UK brand looking to grow into the US, spanning tax, operations, and business strategy. He thinks of pitfalls and solves them before you even realize they exist. Thank you, Scott and the NCP team, for all the support to date.”
Joe H. · Non-resident seller, UK
Questions
Three questions first. Then the rest.
Do you supply a U.S. representative?
We do not assign a person to your business. We help you search for and evaluate someone you choose.
You receive a guide to 12 search routes, conversation and compensation tools, preparation materials, and two calls with our team. You can begin with nobody in mind.
Do you recommend a particular company or person?
No. Your representative answers to you for the life of the account, so the choice stays with you.
We help you assess the candidates you identify: what to ask, what to review, which responsibilities to agree, and what is still unresolved before you commit.
Do you help me find someone?
Yes, through a guided search. Your first call prioritizes the routes that fit your company and your country, sets the pay figure, and prepares the conversation. You then contact the people on those routes.
When you have a candidate or a shortlist, your second call reviews them with our team, and your candidate is welcome on it. Finding someone willing and suitable depends on your outreach and their decision.
Who finds the representative, you or me, and how does it work?
Both of us, in a set order. Within the first hour you have the toolkit: the Routing Guide, the seven-check screen, the scripts, the Fair-Pay Calculator, and the Briefing video, as PDFs and a short video you can hand to whoever runs this on your side. Your questions call with our team then sets the pay figure and picks the two or three routes that fit your company and your country. You make the asks, using our scripts, because the person has to hear it from you. When you have a candidate or a shortlist, your candidate call runs the seven checks with our team, with the candidate on the call if you want them there. If the person passes, the four agreements and the onboarding packet are ready to fill in and sign.
What happens if my representative leaves, goes quiet, or passes away?
The seat does not transfer in the ordinary course, which is why the person has to be chosen for durability and the exit has to be papered before anyone signs. The risk is not daily. It lands on the handful of days a year when re-verification or an enforcement response needs the named person. The agreements in this package carry a notice period and a transition clause, and your candidate call covers which route gives your company the most durable person: a relative, a professional on retainer, a partner with a stake in your volume, or an officer of your own U.S. company. The plan is built so that day never arrives as a surprise.
How quickly will I have a representative?
The screen is immediate: within the hour you know whether the person you have in mind can hold the seat. The search runs on your clock, because the asks are yours and the yes is theirs. Most brands who work the routes in order find the person closer than expected. The two calls and the credit are good for 12 months, which is a window for using them, not an estimate of how long your search takes.
What if I have more candidates than calls?
Use your second call for the strongest candidate, or add a call at $297 and keep the included one in reserve. Email handles documents, billing, and scheduling; questions about the role and your search get a full answer on your calls.
Can my representative be on other shops?
The platform links accounts through the people named on them, so a representative’s other shops, current or past, travel with them into yours. Some prior history is fine and some ends the conversation. The yes alone does not tell you which. That is check one of the seven, and it runs on your candidate call before any ask is made.
What does the representative cost me each month?
Plan on $300 to $1,000 a month for the life of the account, set by the Fair-Pay Calculator against the role, the hours, and the relationship. Some brands front-load the first months, when setup work is heaviest, and step down once setup is done. The figure is set before you ask, so the yes you get is a yes to the real job.
Is this the same as TikTok’s “Primary Representative”?
Yes. Same seat, same person, different label. The representative is not an owner of your company and does not become one.
Does this register my TikTok Shop?
Not yet, and nobody should create a login before then. Account setup is the next stage, Verified Ready at $997 or the Verified Path at $2,497, and your full $497 counts toward either.
Does this get my TikTok Shop approved?
TikTok makes every approval decision, and any program promising approval is selling something TikTok controls. This package makes sure your representative is reviewed against the standard and prepared before TikTok sees them.
TikTok already rejected my application. Where do I start?
With the Verified Diagnostic, $597, which reads the rejection before anything is resubmitted. A second attempt is reviewed against the first, so the file has to be right the second time. Start here.
Guided by us. Chosen by you. Prepared by us.
One permanent seat holds your U.S. shop. Be sure before you ask.
Seven checks on paper. A written exit before anyone signs. The person chosen by you and prepared by us.
One-time payment · No recurring charges · Full credit toward your account setup
