Your person, reviewed and prepared before TikTok ever sees them.
Someone in mind, or still looking? Our work starts while you search.
The right paperwork still fails when the person is wrong. For foreign-owned brands entering TikTok Shop U.S.
Before you ask anyone to take this role, watch this.
From the person who wrote the guide. What the role really asks, and why most owners get the ask wrong the first time.
Everything you build sits on one named person.
TikTok wants a real person in the United States who is responsible for your account. Your representative’s role continues after setup, including any time TikTok asks them to verify again. This is more than lending an ID.
The ask only lands once. Getting the person right for $497 is the cheapest decision in your launch. Finding out at verification is the most expensive.
01
The candidate whose proof of address was not in their own name.
02
The person who agreed, then backed out once they understood the role.
03
The owner who never asked about the person’s history with other shops.
04
The ID that checked out, but the application did not match it.
05
The owner who thought the representative just lends an ID.
“Has your candidate ever been the named representative on another TikTok Shop?”
Some versions of yes are fine. One version ends the conversation. Nothing in the answer tells you which one you just got.
That holds for every check on a candidate. The question is the easy half. The decision rule behind the answer is the half that protects your account, and it is the half a checklist cannot give you.
Four parts, in the order you use them.
Your tools for finding and asking arrive the moment you purchase. Your four agreements open once you sign a short disclosure, so your candidate can see what they would sign before they say yes.
Finding your person
Where to look, and how to tell a strong candidate from a risky one before you make the ask.
+See everything included
Twelve routes a foreign-owned brand uses to find this person, and the alternatives, each scored on trust, durability, responsiveness, document integrity, and exit position.
A framework for comparing the candidates in front of you, side by side.
What rules a candidate out before you spend the ask.
What the role asks of your person, and what quietly disqualifies a candidate. Watched once, before your call.
Making the ask
The words, the commitment, and the pay, so the yes you get is an informed one.
+See everything included
How to open the conversation, answer the hard questions, and make the ask once.
What your candidate understands and agrees to before they say yes.
A number set to your volume, so the role is a paid arrangement rather than a favor.
Your representative documents
Four agreements and the onboarding materials, ready for your attorney to review.
+See everything included
The Letter of Authorization, the Independent Contractor Agreement, the Voluntary Representative Agreement, and the Hold Harmless and Indemnification Addendum. Templates for your own attorney to review before anyone signs. They open once you sign a short disclosure.
Prepares your representative for the role before verification day.
Which responsibilities sit with the owner and which sit with the representative.
The answer in writing when a question lands months after approval.
A 30-minute call on your case
Your questions answered and your candidate reviewed against the standard.
+See everything included
Your questions about the primary representative role, and a review of your candidate. Book it once you have a candidate or a shortlist. Bring your questions about the agreements to this call. Your call is good for 90 days from purchase.
Book a Private Working Session, $297.
That belongs to a Strategy Call with Scott, $500. We work with tax attorneys and CPAs.
The full $497 counts toward Verified Ready ($997) or the Verified Path ($2,497) within 90 days of purchase.
Why 90 days? A search can take two to three months. It is built around your search. Your 30-minute call is good for the same 90 days.
No recurring charges. Apple Pay and Google Pay enabled. By purchasing, you agree to our Terms of Service.
Four steps, and you always know where you stand.
Getting TikTok Shop U.S. right happens in five stages. This package is stage one, the one everything else is built on.
Buy here. You get one welcome email with your folder and the Representative Briefing video. Two short emails follow with the sequence.
Work the Routing Guide, compare candidates on the scorecard, and make the ask with the scripts. Write your questions down and bring them to your 30-minute call.
Book it once you have a candidate or a shortlist, and bring every question you have saved. We review your candidate and answer your questions about the primary representative role, including the agreements. Your call is good for 90 days from purchase.
Your U.S. company already signs a W-9 and your U.S. taxes are handled? Verified Ready, $997: your file reviewed and a written verdict before you submit. Not sure yet how your U.S. company should be taxed? The Verified Path, $2,497, which starts with your U.S. tax position. Your full $497 counts toward either within 90 days.
One call on your case, and clear options after it.
One call on your case: your questions about the role and a review of your candidate. Book it once you have a candidate or a shortlist. Good for 90 days from purchase.
A Private Working Session: 30 minutes with the team on your specific step.
The full $497 counts toward Verified Ready or the Verified Path within 90 days of purchase. Your call and your credit are both good for 90 days.
Your package covers the representative.Finding, asking, reviewing, and preparing your person. Account setup and verification are covered in Verified Ready, $997.
Questions before your call?Write them down and bring them. Email is for documents, billing, and scheduling.
Structure and tax questionsgo to a Strategy Call with Scott, $500. We work with tax attorneys and CPAs.
Brands ready to put a real person in the role.
This is your page if
You run a foreign-owned brand already selling on Amazon, Shopify, or DTC, and you are entering TikTok Shop U.S. deliberately.
You are still looking. That is most buyers, and the search is the reason this exists.
You have someone in mind and want them reviewed before you commit them to the role.
You already asked someone, got a soft answer, and want to know whether it can be reopened.
You are a U.S. brand with a foreign co-founder, investor, or family member inside Seller Center.
A different starting point
If one of these fits better, start there instead.
Start with the Verified Diagnostic, where the diagnosis comes first.
Start with the Verified Path.
Go straight to Verified Ready. It includes these representative documents.
Ninety days from now.
You have a named U.S. person who has agreed to the role, understands what it asks, and is paid on an arrangement that still holds a year from now.
Their ID and proof of address have been reviewed against the standard before anyone touched a form.
They saw the agreement before they said yes, so the yes holds.
Your person is ready before TikTok ever sees them.
Or you learn early that nobody in your world fits the role yet. That answer costs $497, not a rejection on your record.
From foreign-owned brands who went first.
Scott Letourneau, MSCTA® · Founder, Nevada Corporate Planners
They helped me open my US TikTok shop as a non-US resident living outside the US; everything works, and the sales are rolling in. Riley also did a great job with the email support! Recommend!
Scott goes above and beyond and has been an invaluable source of expertise for a UK brand looking to grow into the US, spanning tax, operations, and business strategy. He thinks of pitfalls and solves them before you even realize they exist.
One question decides whether you should buy.
Are you choosing the person who will represent your shop in the U.S.?
We review them and prepare them before TikTok ever sees them.
That is the normal starting point. Our work starts while you search.
Common questions
I have nobody in mind at all. Am I too early?+
You are on time. Most buyers start there, which is why the Routing Guide comes first. Your tools work while you search, and your credit window is built around a search that can take two to three months.
Having nobody today is a search problem. Asking the wrong person tomorrow is a permanent one.
Do you provide the U.S. representative?+
Your representative is a real person with an ongoing role in your business, chosen by you, prepared by us. Their role continues after setup, including any time TikTok asks them to verify again. This is more than lending an ID, and the relationship has to answer to you, the owner. This package is how you find, review, and prepare that person.
Is this the same as TikTok’s “Primary Representative”?+
Yes. Same role. TikTok’s on-screen label is “Primary Representative.” We say U.S. representative because U.S. residency is the reason the role exists for a foreign-owned brand.
I already asked someone and it did not go well. Can it be reopened?+
Sometimes. It depends on what they were told and how the conversation ended. Bring the details to your 30-minute call, and we will tell you honestly whether to reopen it or start fresh with a correct first ask.
Should I pay my representative, or is this a favor?+
In almost every case, a paid and structured arrangement. This person puts their government ID and home address on your shop and may be asked to complete verification or account actions later, so they need to remain available after setup. The Fair-Pay Calculator sets the number to your volume. Paying widens the pool. It does not turn a stranger into a safe choice.
Are the agreements ready to sign?+
They open once you sign a short disclosure. Use the paid or voluntary version that fits your representative, and bring your questions to your 30-minute call. Each is a fillable template with instructions, for your own attorney to review before anyone signs. Questions about tax or liability belong to a Strategy Call with Scott, $500. We work with tax attorneys and CPAs.
What’s included, and when does it end?+
One 30-minute call on your case, good for 90 days from purchase. Bring every question you have saved. After your call, more time with the team is a Private Working Session, $297. Your package covers the representative: finding, asking, reviewing, and preparing your person. Account setup and verification are covered in Verified Ready, $997. Email is for documents, billing, and scheduling. Separately, the full $497 counts toward Verified Ready or the Verified Path within 90 days of purchase. That is a credit window, not a support window.
Does this include registering my TikTok Shop?+
This package gets your person right. Account registration is part of Verified Ready, $997, and your $497 counts toward it in full within 90 days of purchase.
Does this get my TikTok Shop approved?+
TikTok makes every approval decision, and any program promising approval is selling something TikTok controls. This package makes sure your person is reviewed against the standard and prepared before TikTok sees them.
TikTok has already rejected me. Where do I start?+
With a diagnosis. Start with the Verified Diagnostic, $597. This page is for brands that have not yet submitted.
Get the person right before you build around them.
The trusted contact who could say yes today has a move, a job change, and a life that will not wait for you to get organized.
If you have already opened your TikTok Shop application, hold it before you submit. Start with the person. Then build the rest around them.
The full $497 counts toward Verified Ready ($997) or the Verified Path ($2,497) within 90 days of purchase. Verification timelines vary by account.
