Amazon Insurance Verified · For foreign-based brands
You don’t need a U.S. LLC to sell on Amazon.
Unless it’s the only way to get the insurance Amazon requires.
If your home insurer turned you down, we set up your U.S. company the right way, so your policy, your taxes, and your Amazon account all match.
For foreign-based brands in Amazon’s enhanced-safety categories, or doing over $10,000 a month, who can’t get covered at home.
Not sure yet? Take the free 3-minute insurance check.
Amazon SPN Partner, Taxes · Scott Letourneau, CEO and founder · MainStreet Certified Tax Advisor® (2023-2025) · 7,000+ founders served since 1997
Who’s the seller?
Amazon checks one name on three documents.
✓
Legal entity on your Amazon account
Your U.S. Company LLC
✓
Named insured on your certificate
Your U.S. Company LLC
✓
Name on your IRS EIN letter
Your U.S. Company LLC
When all three match, the policy covers you.
When your foreign company is on the account and a U.S. LLC is on the certificate, Amazon sends it back.
Before you spend a dime
Most foreign brands should not form a U.S. company to sell on Amazon.
You can sell on Amazon.com as the company you already have. The big global e-commerce firms will tell you the same thing. They’re right.
A U.S. company means U.S. tax returns every year, a change to your Amazon account, and tax questions in two countries. Skip all that unless you have no other choice.
You have to in one situation:
- Amazon wants insurance on your listings, because you sell in an enhanced-safety category or you hit $10,000 in a month.
- No insurer back home will cover your products for U.S. sales at a price that makes sense.
- That leaves a U.S. policy, and a U.S. policy only covers the company on your Amazon account.
If that’s you, keep reading.
Which one are you?
Two sellers get the same insurance email from Amazon. Only one needs us.
Your home insurer will cover you.
Good. Any insurer rated A- or better that can handle a U.S. claim will usually work. Buy it, even if it costs two or three times what you hoped. You’re done, and you don’t need us.
Buy it at home
Your home insurer said no, or quoted a price you can’t pay.
Now you need the U.S. route. It starts with your company and your Amazon account, not with the quote. It goes much better when you start before Amazon’s notice arrives.
Not sure which one you are? The free insurance check tells you in 3 minutes.
What Amazon changed on November 2
If you sell in these categories, your sales volume no longer matters.
- The $10,000-a-month threshold is gone in enhanced-safety categories. One listing puts you under the rule.
- Old listings count too, even ones that barely sell.
- You need $1 million per occurrence and $1 million in aggregate, with Amazon named as additional insured.
- The name on the certificate has to match the business name on your seller account, exactly.
- If you’re based in mainland China, new policies have to come through Amazon’s Insurance Accelerator.
The list covers children’s products, ingestible and topical products, lithium battery products, small kitchen appliances, personal safety gear, outdoor power and heating equipment, home medical devices, sleep products, fire-related products, water and marine safety products, and tires. Amazon says it will add more. Your affected ASINs show up in Account Health.
“Amazon never enforced the 2021 rule. Why worry now?”
Fair question. Nobody knows how hard Amazon will push this time. Anyone who tells you they know is guessing.
Here’s the difference. The 2021 rule was tied to your sales, and most sellers ignored it. This one is tied to what you sell. Children’s products sellers were blocked from listing before November 2, and the only way back in was uploading proof of insurance.
If your home insurer covers you, waiting costs you almost nothing. You can buy a policy in a few days. If your home insurer said no, it’s a different story. You need a U.S. company on your Amazon account before a U.S. policy counts, and the IRS letter alone can take up to four weeks. Your notice sets your deadline, and it doesn’t give you months.
You’ve got three sensible options:
- Insure the company you already have.
- Set up the U.S. route before a notice arrives.
- Pull the affected listings if the premium would eat their profit.
The costly option is waiting for the notice and then scrambling.
Don’t take our word for it
Sellers are already getting blocked.
Two posts from Amazon’s own Seller Forums, October and November 2026.
This seller bought a policy and sent in the certificate. Amazon still blocked new listings and inbound shipments while it reviewed.
Amazon’s reply: no rush jobs, up to 30 business days to review, and the policy has to match the business name on the seller account. A new LLC has a different name.
Every rejected certificate means another review and more time with blocked listings.
Take the free check and get it right the first time.
Rather watch? Here’s the short version.
The $350 LLC trap
A $350 LLC is cheap to buy and expensive to fix.
A formation website can file an LLC in ten minutes. Amazon won’t put it on your account until the tax setup is right, Amazon’s tax interview accepts it, and Amazon’s review clears it. In that order.
- Already selling on Amazon? The default single-member LLC fails. Amazon’s tax interview looks right through it to you, the foreign owner.
- A certificate in the LLC’s name while your foreign company is still on the account is a mismatch. Amazon sends it back.
- The day a U.S. company becomes the seller, U.S. tax returns, intercompany pricing, and your home-country taxes all need a plan.
Your broker quotes the policy. We build everything the policy needs to work.
What our insurance partner says
“I won’t write a policy just to satisfy Amazon. If a claim ever came in, that coverage could fail you when you need it most.”
Matt R. Lovell, founding partner, WELL Insurance
Matt writes the policy after the U.S. company is the legal entity on your Amazon account. We set up the company and handle the account change. He handles the insurance.
How we can help
Three ways to get started.
We’re an Amazon SPN Partner.
NCP is a listed provider in Amazon’s Service Provider Network under Taxes. We know every step of updating your Amazon account and retaking the tax interview, because that’s the work we do every day. See our SPN listing. Amazon keeps provider pages inside Seller Central, so Amazon asks you to sign in first.
Amazon Insurance Verified
We do it for you. Scott decides your route with you. Then our team forms your U.S. company with the right tax election, gets the EIN, and takes your Amazon account through the change in the right order. Matt writes your policy, and we check the certificate before it goes to Amazon.
$1,997
Amazon Insurance Strategy Call with Scott
Best if you sell in an enhanced-safety category, got turned down at home, or already have an Amazon notice. Scott looks at your setup and tells you what the move means for your taxes in the U.S. and at home.
Amazon Insurance Guided Call with our team
Best if you want to see the whole process before you decide. A 30-minute screen share: every piece, what each one costs, the order, and what changes on your Amazon account. Questions about which company to form and your taxes go to the Strategy Call with Scott.
Already booked a call? The full fee counts toward Amazon Insurance Verified when you upgrade within 14 calendar days. The Strategy Call fee can go toward the CEO Decision Review ($1,250) instead. One call credit per order.
The $1,997 is our professional fee. You pay your policy premium to the insurance provider. For a new Wyoming company, the $103.75 state fee and $149 a year for your U.S. mail service are paid at cost.
Amazon Insurance Verified
Here’s everything you get for $1,997.
If you already sell on Amazon
Today your foreign company is the legal entity on your account. We form your U.S. company or fix the one you have, file the tax election and the EIN, and get your tax interview and legal entity change ready.
If you’re new to Amazon
No account yet? Good. We set up the U.S. company first, built for the account you’re about to open, so you never have to move it later.
Both include:
- Strategy Call with Scott. We start with your home-country answer and decide your route from your facts.
- The Amazon Insurance Transition Tax Guide, sent the day you pay. It lists the tax decisions this move triggers, so none of them catch you off guard.
- Your U.S. company, formed or fixed, with the tax election filed and followed through to IRS acceptance.
- Your EIN, filed as soon as your U.S. mail service is active.
- Three calls with our team: the Entity Call, the Account Overview Call, and the Account Change Call. Each one is booked the day its step is ready.
- An introduction to Matt at WELL Insurance for a policy in your company’s exact legal name.
- A certificate check before you upload it: occurrence form, both $1 million limits, products and completed operations, exact name match, and Amazon listed as additional insured.
- CPA introductions, including one who prepares one-off returns without making you sign up for monthly bookkeeping.
Not included. You pay these directly:
- Your policy premium, paid to the insurance provider.
- State filing fees, your U.S. mail service, and postage, at cost.
- State amendments or legal fees if an existing company needs changes.
- Tax return preparation, a transfer pricing study if your structure needs one, and any open-year filings, which go through the CEO Decision Review, $1,250.
Amazon makes every decision on its own reviews. Our job is to make sure everything on your side is right before Amazon looks.
How long it takes
Part of the timeline is ours. Part of it is Amazon’s.
The part we control
Forming the company, filing the tax election, getting the EIN, and preparing your account. We book each step the day the one before it is done. The IRS letter alone can take up to four weeks when the owner doesn’t have a U.S. Social Security number.
The part Amazon controls
Validating your tax interview, approving the legal entity change, and reviewing your certificate. Amazon tells sellers the insurance review can take up to 30 business days. No one can make it faster.
The part you control
When you start. Starting before a notice arrives is the biggest edge you have. Your Strategy Call gives you a realistic estimate for your situation.
Who you’ll work with
Your route is decided with Scott Letourneau.
Scott started Nevada Corporate Planners in 1997. Since then his team has set up U.S. companies for more than 7,000 founders in over 60 countries. He holds the MainStreet Certified Tax Advisor® (MSCTA®) credential, 2023-2025, and is working toward IRS Enrolled Agent status.
What he does best is the decision that comes before everything else: which company to form, which tax election to make, and when, so Amazon, the IRS, and your home country all see the same thing. We work with tax attorneys and CPAs, and licensed professionals handle your returns and legal work.
NCP is an Amazon SPN Partner, listed in Amazon’s Service Provider Network under Taxes. See our SPN listing.
Scott with Mark J. Kohler, CPA and attorney, at the MainStreet Certified Tax Advisor® training.
What clients say
Sellers have worked with us since 1997.
★★★★★
“Nevada Corporate Planners made my Amazon verification process incredibly smooth. Clear communication and fast responses. Highly recommend if you need reliable support for Amazon or business documentation.”
Miridian M., non-resident brand
★★★★★
“Scott and his team are rock-solid in their support. Setting up a business very rarely goes smoothly without unexpected hiccups, and I am so relieved to have them help me through each one.”
Peter McMahon, Google review
Common questions
Questions sellers ask us.
I just want an insurance quote. Do I really need all this?
Maybe not. Ask an insurer in your home country first. If they’ll cover your products for U.S. sales, buy it, and you won’t need us. If they say no, a U.S. insurer will want a U.S. company, and that company has to be the legal entity on your Amazon account before the policy covers you.
I’m not selling on Amazon yet. Is it different for me?
Yes, and it’s easier. You don’t have an existing account to change. You still need the right kind of company so your taxes and your account match, and that’s what your Strategy Call with Scott decides.
I already have a U.S. LLC. Am I covered?
Only if it’s the legal entity on your Amazon account and its tax setup meets Amazon’s tax interview requirements. Already selling on Amazon? The default single-member LLC fails. Your Strategy Call reviews what you have. If it needs fixing, the fix is part of Amazon Insurance Verified. State amendments or legal fees are quoted separately.
I’m based in mainland China. Does this apply to me?
Amazon requires sellers based in mainland China to buy new policies through its Insurance Accelerator. Start there.
What happens if I just don’t get insurance?
Amazon’s notices say you need proof of insurance to keep the affected listings active. Your notice gives your deadline. What Amazon does after that is Amazon’s call, and we won’t pretend to know.
Is the insurance policy included in the $1,997?
No. The insurance provider quotes your policy, and you pay the premium to them. The $1,997 covers everything the policy depends on, and we check your certificate before it goes to Amazon.
Will a U.S. company mean U.S. taxes?
Yes. Once a U.S. company is the seller, it files U.S. returns every year, and the move can change your taxes at home too. The Transition Tax Guide lists the decisions, and your Strategy Call decides the route. If you want those decisions worked out on your own numbers, that’s the CEO Decision Review, $1,250.
Ask your home insurer first. If they say no, we’ll set up the U.S. route the right way.
Have us do it with Amazon Insurance Verified, $1,997. Or decide first with the Strategy Call with Scott, $500.
Want to see the process first? Book the Guided Call, $297. Not sure yet? Take the free insurance check.
This page is educational and is not legal, tax, or insurance advice. Amazon makes every approval decision. Verified Expansion is not affiliated with Amazon. Scott Letourneau holds the MSCTA® credential. We work with tax attorneys and CPAs for legal and tax execution. Product liability premiums are paid to the insurance provider. Nevada Corporate Planners, Inc., our legal entity since 1997, appears on your card statement.
Questions: support@launchwithconfidence.com
VERIFIED EXPANSION/by NCP | Since 1997
