We’re stepping into a whole new ballgame, folks, and you may need to make some changes as outlined in our non-resident Amazon seller’s guide. With Trump back in the White House, non-resident Amazon sellers have some big moves to make. This isn’t business as usual – the U.S. is doubling down on “Buy American” policies, and tariff hikes on imports are on the horizon. What does that mean for you? Opportunity. And risk if you’re not adapting fast.
This guide is your roadmap to navigating this shift. Whether you’re here to stay or looking for bigger profits, here’s how to future-proof your Amazon business, boost buyer trust, and handle compliance like a pro.
1. The “Buy American” Effect: What It Means for Amazon Sellers
Look, “Buy American” isn’t just political talk – it’s the new shopping mindset. American buyers are watching where their dollars go. More than ever, they’re checking seller profiles on Amazon. When they click that “Sold By” link and see a foreign name or address, many buyers pause or bounce. They want to buy from U.S.-based businesses.
A U.S.-Based Entity = Buyer Trust: Set up your U.S. entity, and you’re showing commitment. You’re building credibility, playing by the rules, and aligning with what’s important to American buyers. It’s the smart way to say, “We’re here, we’re serious, and we’re invested in America.” That can mean more clicks, higher conversions, and stronger brand loyalty.
2. Why You Can’t DIY Your U.S. Entity Setup Anymore
A lot of sellers think they can save a buck by setting up a quick LLC online. Big mistake. We see it all the time – they cut corners, skip steps, and then find out their structure is all wrong for taxes, compliance, or even credibility. Fixing these problems later? It’s messy and costly.
Get It Right from Day One: For 7-9 figure sellers, doing it “cheap and quick” isn’t just a hassle – it’s a brand risk. Setting up the right structure from the start protects your brand and keeps you compliant. It’ll save you time, money, and a ton of headaches down the line.
3. Amazon’s Compliance Game: Why It’s Tougher (and How to Stay Ahead)
Amazon isn’t what it used to be. They’re raising the bar with new compliance and verification standards, especially with the BOI (Beneficial Ownership Information) regulations. This means you need to update everything from tax interviews to address info – and if Amazon thinks something’s off, they’ll shut you down faster than you can hit “Appeal.”
Leverage Our Agency Advantage: As an Amazon Agency Partner, we don’t just know the process – we can connect you directly to Amazon’s account setup team (if you qualify). This gives you a shortcut to compliance, cuts out the hassle, and helps you avoid verification roadblocks that could cost you weeks of revenue.
Stay Compliant with BOI Rules: In 2024, BOI reporting requirements have taken center stage. U.S. banking, TikTok Shop, Amazon – they’re all doubling down on KYC (Know Your Customer) rules. If your U.S. entity isn’t set up to meet these standards, your account setup will stall, and you might miss your chance to jump into the U.S. market. We help you meet these standards out of the gate, keeping your account safe and compliant. Update December 10th, 2024: The BOI report is now Voluntary Only with a recent Texas case: https://www.fincen.gov/boi (see alerts).
4. Expand Beyond Amazon: Multichannel for Maximum Impact
The “Buy American” trend is pushing Amazon sellers to explore new platforms like Shopify, Walmart, and TikTok Shop. Diversifying your presence isn’t just smart; it’s essential for protecting your revenue. But every platform has its own hoops to jump through, and compliance isn’t one-size-fits-all.
Get Multichannel Ready with a Strong U.S. Entity: Expanding to Shopify, Walmart, or TikTok Shop? Each of these platforms has unique tax, banking, and compliance needs. A properly structured U.S. entity sets you up for smooth onboarding across platforms. It’s like building a home base from which you can expand instead of trying to bolt pieces together every time you add a channel.
5. Build Trust, Boost Profits with a U.S. Presence
At the end of the day, having a U.S.-based entity does more than get you through Amazon’s filters. It’s a power move for building real trust with American consumers. Here’s what that means for your bottom line:
- Increased Credibility: A U.S. business address and entity name make your brand look more legit. Buyers see you as a domestic player, which builds confidence, especially in high-ticket categories.
- Access to U.S. Banking and Financial Perks: Having a U.S. bank account gives you better cash flow and fewer fees and lets you access the financial services American businesses use to scale. It’s a game-changer when you’re doing serious business in the States.
6. Compliance Isn’t Optional: How to Avoid Costly Mistakes
The new BOI rules aren’t going away. If you’re not updating ownership information or meeting KYC standards, you’re at risk of account suspension, bank account freezes, and hefty fines. Amazon, TikTok Shop, and others are all clamping down, and compliance isn’t just a one-time check. It’s an ongoing requirement. Update December 10th, 2024: The BOI report is now Voluntary Only with a recent Texas case: https://www.fincen.gov/boi (see alerts).
Make Compliance Easy: Working with an Amazon Agency Partner means you don’t have to go it alone. We handle the verification, the tax interviews, and the regular updates you need to stay compliant. You’re covered from setup to scale-up.
Ready to Win Big in 2025? Let’s Build Your U.S. Strategy Together
This isn’t the time to wing it or cut corners. Follow our non-resident Amazon seller’s guide for success. The new U.S. policies are here to stay, which means aligning your Amazon strategy with a “Buy American” marketplace. By setting up a compliant U.S. entity, you’re future-proofing your brand, making it trustworthy for American buyers, and getting ready for long-term success on multiple platforms.
Book a Call with Our Team – we’ll get your strategy sorted, from entity setup to compliance and beyond. Don’t leave your brand exposed or your profits on the table. With the right guidance, you can ride the “Buy American” wave and grow like never before.
