TikTok Shop Allows Two Appeals.
Use Them Wisely.

Most foreign owned brands get rejected because they submit too early, wrong W-9 lane, address + payout mismatches, or the wrong PBR setup.


See TikTok Shop Seller Verified

Not sure your lane? Start here.

To protect accuracy (and your retries), we route you after intake rather than answering hypotheticals by email.

The 3 TikTok Shop checks that silently fail sellers

Most denials aren’t “missing documents.” They’re mismatch signals TikTok flags during review and payout setup.

Trigger #1
W-9 mismatch → verification stall
Wrong lane, wrong story. TikTok checks that your entity + tax posture signals are coherent.

Trigger #2
Address + payout mismatch → rechecks
Rechecks + payout risk. If the address and payout rail don’t “fit,” you’ll get extra review.

Trigger #3
Wrong PBR → role gets locked
PBR is effectively permanent. Changing it often means closing and starting over.
If you stop here, you’re guessing. Our job is to help you run the safe sequence before you submit.

The Safe Sequence (Verified Expansion™)

TikTok Shop verification isn’t about “having documents.” It’s about submitting a coherent file in the right
order — so you don’t burn retries or lock in the wrong setup.

1
Choose the lane
Confirm the correct entity/tax posture so your W-9 lane and story match the setup.

2
Build the file
Align EIN, ownership/UBO, address, and payout readiness so there are no contradiction signals.

3
Lock PBR rules
Set boundaries, access discipline, and verification expectations before anyone uploads anything.

4
Submit + stabilize
Submit cleanly, then handle rechecks fast so the account stays stable after approval.

Explainer Video
TikTok Shop US: The Safe Sequence to Avoid W-9, Payout, and PBR Mismatches
TikTok does not reject most foreign-owned brands for missing documents.
It rejects them for mismatch signals. This video shows the order to follow before you submit.

Tip:
If you are asking PBR liability questions, you are early. That is the best time to fix the sequence.

Fast Lane Routing
Get routed fast (after you review the 12 Locks).
Step 1: Get the 12 Locks checklist. Step 2: Use the items below so our team can route you into the correct lane
without back-and-forth.

Have this ready:
  1. TikTok status: Not applied/Rejected 1x/Rejected 2x/Deactivated
  2. Entity posture: C-Corp/Partnership/SMLLC (disregarded)/Unsure
  3. EIN letter: CP-575 or 147C, and does the business address match what you will use on TikTok Shop
  4. PBR readiness: U.S. ID plus SSN or ITIN, and willing to complete verification steps if requested, Yes / No / Unsure
  5. Brand snapshot: What you sell plus link to your site or Amazon or Shopify, and where you sell today
Boundary: We do not diagnose complex setups in public comments or hypotheticals. We route based on facts
after you review the 12 Locks checklist.

Tip: If you have already been rejected or deactivated, do not guess. Your next attempt should be planned.

FAQs
Quick answers before you submit
These are the boundaries and realities that protect your retries and prevent wrong-lane decisions.

Are you guaranteeing TikTok approval or reactivation?

No. TikTok makes final decisions. Our guarantees are process-based to reduce wasted attempts and avoidable mismatches.
If you follow our plan and we miss a covered mismatch in the packet we build, we rebuild the response pack at no cost.

Do you log into my TikTok Shop account?

No. We guide what to do, what to upload, and the sequence. You or your PBR completes the actions in the account.

Do you provide or rent PBRs, IDs, or SSNs?

No. We provide scripts, governance guidance, and onboarding steps for your real U.S. PBR candidate.

What is not included?

Product policy appeals, content claim disputes, and terms of service enforcement defense. Also not included: legal drafting,
tax return preparation, or formal representation.

What if we hit external delays?

Support uses Active Days. If you hit a documented external blocker (IRS letter delay, PBR document renewal, third-party reissue),
we can pause your support clock so you do not lose your window.

Educational and strategic guidance only. TikTok makes final decisions.

Testimonials
NCP and Verified Expansion, 5 Star Reviews
Real operators, real outcomes. We help foreign-owned brands avoid costly verification mistakes and move fast without guessing.

★★★★★
Felix S. | TikTok Shop seller
TikTok Shop outcome
They helped me open my US TikTok Shop as a non-US resident living outside the US. Everything works, and the sales are rolling in.
Relay also did a great job with the email support. Recommend.

★★★★★
Scott has in-depth knowledge of US taxation. His advice gave me a clearer picture of my options regarding company structure and tax implications.
Raffles Ikon | Non-Resident Brand

★★★★★
My strategy call with Scott Letourneau was informative. Scott is knowledgeable, professional, and provided clarity on my concerns.
He also went the extra mile with marketing tips and ideas to help grow my business, which was really encouraging.
Jane Kwan | Non-Resident Brand

★★★★★
Amazing service, super fast and efficient. This company helped me open an LLC and get full insurance coverage for my business in less than a week.
The service was excellent, and the response time was minimal. Thank you.
Idan G-A | Israel

★★★★★
Scott and his team are the best for a new company. They understand the process required to keep you safe and make it fast and easy.
Do not get caught using a cheap service, these guys are fair and reasonable and handle all your needs. Highly recommend NVINC and will use them again.
Cy Pilkington | U.S. Brand

Timing can vary based on third party processing and document availability.

• Verified Google review


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