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U.S.-Based Brands Expanding Into Ecommerce
Looking to Sell on Amazon, TikTok Shop, Walmart, or Shopify?
Get Verified. Get Compliant. Get Selling.
Your brand is ready. Your setup probably is not. Every platform has a different verification system, a different tax profile, and a different way to reject you.
We help ecommerce brands get marketplace-ready without triggering the verification, tax, and structuring mistakes that cost time, money, and momentum.
Led by Scott Letourneau, MSCTA®, Amazon Agency Partner, Shopify Partner, and the CEO who has personally mapped expansion architecture for brands doing $500K to $20M+ in revenue.
Three tiers. The right specialists. One written plan that every professional on your team executes from.
Not sure which tier fits? Book a free 20-min fit call
Channels, Platforms & Models We Map
Amazon
TikTok Shop
Walmart
Shopify/DTC
Own Website
Retail/Brick & Mortar
FBA/FBT/3PL/MCF

Which One Are You?
Two different moves. Two different sets of risks. One Blueprint covers both.
Adding a Marketplace
You already sell through a retail location, your own website, or Shopify. Now you want to capture demand on Amazon, TikTok Shop, or Walmart.
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Can your entity, docs, and bank data survive verification on the first pass?
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What happens to your sales tax profile the moment FBA inventory enters 25 states?
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Should marketplace revenue run through the same entity as your retail store?
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Are unauthorized resellers already listing your products?
Building DTC from a Marketplace
You already sell on Amazon. Now you want owned customers, first-party data, and subscription revenue through Shopify or your own site.
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Does adding DTC sales change your sales tax obligations in states where the marketplace was handling them?
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Should your DTC revenue flow through the same entity or a separate one?
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Do your economics, retention, and offer architecture justify owning the customer?
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Who handles fulfillment, and how does that change your state nexus footprint?
Not sure which lane fits? Book a free 20-min fit call, and we will route you.

Built for Brands in These Categories
Beauty & Skincare
Supplements
Pet Products
Baby & Kids
Home & Kitchen
Personal Care
Sports & Outdoor
Premium Consumables
Hair Care
Wellness
Founder-Led DTC Brands
U.S.-based brands doing $500K to $20M+ with real products, proven demand, and margin room to grow.

Before Growth Comes Eligibility
Five Problems That Hit Before You Sell a Single Unit.

Most brands assume the hard part is ads, rankings, and reviews. It is not.

The hard part is getting approved, staying compliant, and not building growth on a broken foundation.

01
Your Business Is Real. Your Documentation Trail Is Not Ready.

LLC in one name, EIN letter in another. The address on the formation docs does not match the bank account. Legal entity name does not match the brand name.

Your business is legitimate. But Amazon and TikTok Shop verification systems catch mismatches you did not know existed.

And you do not find out until you get rejected.

02
Sales Tax Software Tells You What to File. It Does Not Tell You When to Register.

Sales tax software calculates and collects. It does not tell you which states require registration, even when the marketplace collects.

It does not tell you that DTC sales and marketplace sales create two different tax profiles. And if you are two years behind in a state you did not know about, the software does not map your VDA options.

That gap between “the software handles it” and actual compliance is where the exposure lives.

03
One Entity for Everything Means One Suspension Reaches Every Revenue Stream.

Most brands default to one entity because it is simpler. Simpler is not safer.

One product liability claim on Amazon can reach your retail store, your Shopify revenue, and your personal assets if they all sit in the same entity.

And restructuring later costs 5 to 10x what planning it correctly costs now.

04
Each Platform Verifies You Differently. And Each One Has a Different Way to Reject You.

Amazon verification is document-based. TikTok Shop cross-references six separate data layers, including a live video selfie.

What gets approved on one platform can disqualify you on the other. And each failed TikTok Shop resubmission makes the next review stricter.

The brands that get verified on the first attempt planned the sequence before they clicked submit.

05
Your CPA Is Competent. This Is Simply Not Their Specialty.

Your CPA files your taxes accurately. Your attorney drafted your operating agreement. Your bookkeeper tracks your revenue.

None of them specializes in marketplace verification, multistate sales tax for ecommerce, or platform-specific entity structuring.

This is not their fault. It is a different discipline. And the cost of learning it through trial and error falls entirely on you.

Amazon Agency Partner
We Get You In. You Run It. We Stay Out of the Way.

Most brands looking to expand to Amazon are pitched by agencies that want to manage their accounts and take a percentage of their sales.

NCP is different. Scott is an Amazon Agency Partner. That means we work with Amazon’s team, not instead of them.

We structure your entity correctly. We get you verified. We introduce you directly to Amazon’s team so you can grow your business in-house.

No percentage of sales. No ongoing management fees. No agency sits between you and Amazon.

If you need an agency for Amazon or TikTok Shop after you are set up, we make those introductions separately. But most brands discover they can do more in-house than expected once the foundation is right.

What the Partnership Means for You
Entity structured to pass Amazon verification on the first attempt
Direct introduction to Amazon’s brand onboarding team
No ongoing management fees or revenue share
You run the account in-house from day one
Amazon and TikTok Shop agency referrals are available separately
Also, a Shopify Partner for DTC builds

The Expansion Architect
The Questions That Cost the Most Money Are the Ones Nobody Is Connecting.
➤
Can your docs, entity info, and bank data survive verification review on the first pass?
Amazon, TikTok Shop, and Walmart each match your entity name, address, EIN, and bank details against different databases. One abbreviation difference. One old address. One mismatch between your formation docs and your EIN letter. Rejection. And on TikTok Shop, each failed attempt makes the next review harder.
➤
What happens to your sales tax obligations the moment you put inventory in FBA warehouses?
You go from filing in your home state to having physical nexus in 25+ states. Sales tax. Income tax. Franchise tax. Gross receipts tax. Your sales tax software calculates what to collect. It does not tell you where to register, what you already owe, or what to do about the gap.
➤
Should your marketplace sales, your DTC sales, and your retail revenue all run through the same entity?
The answer depends on liability isolation, tax treatment, and what happens if one platform suspends you. Most brands default to one entity because it is simpler. Simpler is not always safer or cheaper. And sometimes a second entity creates more problems than it solves. The Blueprint maps when to separate and when to go with less.
➤
Are unauthorized resellers already listing your products on Amazon?
If so, someone else is defining your brand on Amazon before you even get there. Wrong pricing. Wrong images. Wrong product descriptions. Wrong customer experience tied to your brand name. The longer you wait, the harder it is to take control. Brand Registry matters, but it requires a proper entity and trademark foundation first.
➤
What is your true margin after Amazon fees, FBA, returns, and ads?
A SKU that wins on Shopify may lose money on Amazon. Platform fees, fulfillment costs, return rates, and advertising economics vary by channel. If you do not recalculate unit economics before you launch, you are not scaling. You are spreading yourself too thin.
➤
Your business partner lives in another state. Where does the entity owe income tax?
A partner in another state can create nexus for the entire entity in that state. Add ecommerce nexus on top, and each partner could have filing obligations in a dozen or more states. This is one of the most overlooked triggers in multi-member LLCs and partnerships.

We diagnose. We architect. We identify the risks. We decide what kind of specialist is needed. Then we route you to the right professional.

That keeps you in the expert seat. Not a vendor comparison. Not a referral list. A strategic plan that every vendor executes from.

That is the Expansion Architect role. That is what Scott does.

The Honest Answer
Not Every Brand Should Expand Right Now.

If your documentation trail is messy, your margin is thin, or your entity does not match across every system, adding a marketplace will make existing problems more expensive, not less.

Many Shopify brands should not add Amazon yet. They are not operationally clean enough.

Many Amazon brands should not build DTC yet. They do not have enough brand pull or retention to justify paid traffic.

The CEO Blueprint tells you whether you are ready. And if you are not, it tells you exactly what to fix first, in what order, before you spend a dollar on expansion.

That is the part people skip because “omnichannel” sounds smart.

Red Flags the Blueprint Catches First
✘
The entity name does not match across the formation docs, the EIN letter, and the bank account
✘
Address inconsistencies between state records, IRS records, and platform profiles
✘
Sales tax is registered in some states, but not all nexus states
✘
No margin analysis by channel (Shopify vs Amazon vs DTC)
✘
Single entity holding all revenue streams with no liability isolation
✘
State income tax or franchise tax is never evaluated beyond the home state

The Real Price of “Figuring It Out Later.”
You do not save money. You spend more. Across more months. With less clarity.
60-180 Days
Verification Delays
Failed first attempt. Resubmission queue. Competitors take your rankings. That market share does not come back.
$10K-$50K+
Back Taxes + Penalties
States you never registered in. Years of unfiled returns. Every unfiled year adds to the total.
$5K-$15K+
Entity Restructuring
Wrong entity. Wrong election. Start over. 5 to 10x what planning it correctly costs now.
Suspension
Account Risk
A serious brand cannot afford to gamble its marketplace account on trial and error. One suspension kills momentum.
A $1,250 to $4,997 Blueprint fee. Or six figures in mistakes you did not see coming.

Meet Your Architect
Scott Letourneau, MSCTA®

Scott Letourneau, CEO of Nevada Corporate Planners

Leads every CEO Blueprint call personally.

Scott founded Nevada Corporate Planners in 1997. Over 29 years, he has structured more than 7,000 U.S. entities for brands across 40+ countries, including the U.S.-based brands that make up the core of this practice.

He holds the MSCTA® designation (MainStreet Certified Tax Advisor), earned through two years in Mark J. Kohler’s tax and legal mastermind program alongside CPAs, tax attorneys, and strategists serving Main Street business owners. That training shaped how Scott thinks about entity architecture, multi-state posture, and asset protection for U.S. founders.

He is an Amazon Agency Partner, a Shopify Partner, and is pursuing IRS Enrolled Agent certification.

Scott’s role is specific. He flags the risks your current setup does not address. He identifies the decisions no one has framed for you. He maps the compliance cascade across entity, multi-state, operating agreement, and exit readiness. He sequences the work. He matches you to the specialists who execute each piece.

He does not opine, render legal or tax opinions, or prepare filings. That is the specialist’s lane.

Real Client Scenarios
What a Blueprint Actually Surfaces.
Six composite client scenarios drawn from real Blueprints. Names withheld. Facts preserved. Each case shows the decisions Scott surfaced and the specialists who executed each piece.

Focused · $1,250

Case 01
Husband-Wife LLC Ready to Launch on Amazon. Paperwork Still Reflects a Single Owner.

Both spouses are U.S. residents. The product is developed, packaged, and photographed. Inventory is ready to ship to FBA. One spouse is actively running the brand. The other contributed capital two years ago and is not operationally involved. The formation documents still reflect a single-member LLC. Nothing was updated when the second spouse came in.

Amazon verification will ask who owns and controls the entity. The answer in the documents and the answer in reality do not match.

What the Blueprint Mapped

Entity structure: Formation docs still single-member. The passive spouse’s capital contribution was never papered. The multi-member LLC treatment vs. the qualified joint venture election question is open. Amazon verification will flag the mismatch.

Multi-state tax posture: Home state filing only. No evaluation of the 25+ state FBA nexus footprint that lands the day inventory ships.

Operating agreement and partner role alignment: No operating agreement. No payroll structure for the active spouse. No distribution mechanics. The active vs. passive role has tax-efficiency and QBI implications that are not well understood.

Exit readiness and diligence survivability: Papering the spouse’s contribution now is cheap. Unpapered contributions surfacing in diligence two or three years from now are not.

External Specialist Lane
Licensed CPA to evaluate reasonable compensation and QBI position. Business attorney to draft the operating agreement and paper the spouse’s contribution. Sales tax firm for multi-state registration sequencing.
Internal Verified Expansion Lane
Amazon verification submission sequencing. Brand Registry alignment with the updated entity. Address, banking, and EIN consistency checks before the tax interview. Separate paid engagement.
“Scott did not give us the answer on which spouse should be on payroll or how to paper the capital contribution. He showed us the questions our CPA and attorney had to resolve before we clicked submit on Amazon.”

Expansion · $2,500

Case 02
Two Partners, Two States, and a Structural Question No One Had Framed Correctly.

Two-partner LLC at $2M+ in Amazon revenue. One partner in Texas, one in California. The LLC was formed in one state and never foreign-qualified in the other. One partner wanted an S-corp election at the LLC level for payroll tax efficiency. The other resisted and could not articulate why. Both partners already had personal S corporations from other business activities.

The question neither side had framed correctly: should the LLC itself be an S-corp, or should the LLC stay a partnership with each partner’s interest held through their own existing S-corp? Those are different structures with different tax mechanics, different paperwork, and different long-term flexibility. Neither partner had seen them compared side by side.

What the Blueprint Mapped

Entity structure: Formation state not optimal for a two-state operation. Foreign qualification missing in the second state. An S-corp election at the LLC level limits operational flexibility. Alternative path: keep the LLC as a partnership and hold each partner’s membership interest through their own S corp. That path captures payroll tax efficiency and preserves partnership flexibility. It also adds complexity and cost, neither of which the partners had priced in. Comparison belongs to a licensed CPA, not a DIY decision.

Multi-state tax posture: Partners in two states create entity-level nexus in both, regardless of FBA footprint. California FTB exposure is a separate question from CDTFA sales tax. Texas margin tax is a third variable.

Operating agreement and partner role alignment: The current operating agreement is a boilerplate template. Silent on partner departure, capital account mechanics, tax distribution timing, and what happens when the formal member is an S-corp rather than an individual.

Exit readiness and diligence survivability: If one partner wants out in 18 months, the current structure does not support a clean buy-out without triggering tax events that neither partner had modeled.

External Specialist Lane
Licensed CPA to model the S-corp-at-the-LLC option vs the partnership-with-S-corp-members option, including reasonable compensation and QBI. Business attorney to draft the new operating agreement once the tax structure is locked. Multi-state tax firm for foreign qualification and state filings.
Internal Verified Expansion Lane
Sequence state registrations. Update the Amazon entity profile (tax interview) if the structure changes. Coordinate EIN and banking updates. Separate paid engagement.
“Scott did not pick the structure for us. He showed us the three options our CPA had to compare and matched us with an attorney who knew what the operating agreement actually had to say once we picked one.”

Case 03
U.S. Partners. Foreign Minority Partner. Three Years of Withholding Nobody Had Calculated.

Two U.S.-resident brothers running an Amazon brand at $1.5M. Minority partner (25%) based in Germany. The German partner contributed capital two years ago. K-1s have been issued to him each year. Nobody had mentioned Section 1446 partnership withholding on the foreign partner’s share of effectively connected income.

Three years of withholding obligations. Three years of missed remittances. The German partner also had not been filing a U.S. Form 1040-NR to reconcile withholding against actual tax. Everyone assumed “the LLC handles it.” The LLC had not handled it.

What the Blueprint Mapped

Entity structure: Multi-member LLC taxed as a partnership. Foreign partner’s share is effectively connected income. Section 1446 withholding applied to all three years. Never calculated, never remitted.

Multi-state tax posture: Standard FBA nexus footprint. Plus a treaty analysis question: Does the U.S.-Germany treaty change any withholding or the partner’s U.S. tax position? That is a specialist question, not a DIY research question.

Operating agreement and partner role alignment: The agreement is silent on withholding mechanics, who bears the economic cost of withholding, or how foreign partner distributions are calculated net of withholding.

Exit readiness and diligence survivability: Any acquirer doing diligence will flag three years of unwithheld 1446 as a contingent liability, adjust the purchase price, or demand an escrow holdback. Cleaning it up now costs a fraction of what it costs at a term sheet.

External Specialist Lane
Licensed CPA with cross-border partnership experience to calculate three years of 1446 withholding, evaluate voluntary disclosure options, and coordinate the foreign partner’s 1040-NR filings. Tax attorney if the exposure triggers penalty abatement or treaty positioning.
Internal Verified Expansion Lane
Coordinate operating agreement rewrite. Reconcile the Amazon entity profile (tax interview). Sequence the disclosure so the Amazon account is protected during remediation. Separate paid engagement.
“Scott did not calculate the withholding. He flagged it, explained what it meant, and matched us to a CPA who had filed these before. We had three years of exposure we did not know existed.”

Strategic · $4,997

Case 04
Three Partners. $5M in Revenue. The Operating Agreement and the Actual Economics No Longer Match.

Three-partner LLC at $5M Amazon revenue. Considering a capital raise or sale in the next 18 to 24 months. The operating agreement was drafted by a generalist attorney five years ago and has not been touched since. The cap table shows 33/33/33. The economics have drifted. Partner A is doing 70% of the operational work. Partner B handles finance but has stopped contributing meaningfully. Partner C is purely capital.

Before a term sheet arrives, four decisions need to be made. None of the partners had framed them in sequence.

What the Blueprint Mapped

Entity structure: LLC taxed as a partnership. An exit or capital raise may require converting to a C-corp to maintain QSBS eligibility or to accommodate institutional capital. Timing of that conversion matters. Too early forfeits partnership flexibility. Too-late forfeits QSBS holding-period benefits.

Multi-state tax posture: Three partners in three states. FBA inventory in 20+ states. Franchise tax, gross receipts tax, and state income tax must all be current before diligence. A missed state filing from two years ago surfaces as a purchase price adjustment.

Operating agreement and partner role alignment: The agreement does not reflect actual economics. Equal ownership with unequal contribution creates a compensation and distribution mismatch. Before a raise or sale, the agreement either needs to reflect reality or the economics need to be rebalanced. That conversation is hard, but cheaper than having an acquirer surface it in diligence.

Exit readiness and diligence survivability: Basis tracking, historical K-1 reconciliation, state tax compliance, operating agreement vs actual economics, and unpapered partner arrangements all surface in diligence. Each unresolved item becomes a discount on the purchase price.

External Specialist Lane
M&A-focused CPA for entity conversion timing, QSBS analysis, and basis reconciliation. Exit-focused business attorney to restructure the operating agreement and prep for term sheet review. Multi-state tax firm for VDA strategy on any unfiled state returns.
Internal Verified Expansion Lane
Coordinate entity restructuring across Amazon, TikTok Shop, Shopify, and banking. Sequence state registrations and closeouts so diligence sees a clean footprint. EIN reassignments if a C-corp conversion happens. Separate paid engagement.
“Scott did not tell us when to convert to a C-corp or how to rebalance partner economics. He showed us the four decisions we had to make in the next six months and matched us to specialists who had taken other companies through the same sequence.”

Case 05
$8M Single-Owner S-Corp. Inventory in 30 States. Employees in 3. No Formal Multi-State Posture.

$8M U.S. brand. Single-owner LLC taxed as S-corp. FBA inventory in 30+ states. Employees in three states (home state plus two where the brand opened sales offices). 3PL in a fourth. Marketing contractors in three more. No formal multi-state compliance posture beyond home state filings. Sales tax software was running. Income tax and franchise tax had never been evaluated.

The sleeping giant. Every year the brand operates without a multi-state posture, the exposure grows, and the penalty clock compounds. The owner was planning an exit in three years and assumed “the CPA handles all that.” The CPA handled the home state.

What the Blueprint Mapped

Entity structure: Single-member LLC with an S corp election works for the operational model. At $8M revenue, a reasonable compensation analysis has audit exposure if the W-2 salary is set too low relative to distributions. S-Corp apportionment rules across states need to be evaluated against the actual employee footprint.

Multi-state tax posture: FBA inventory = physical nexus for income tax, not just sales tax. Income tax filings are likely owed in 6+ states. California FTB two-clock analysis needed. Texas margin tax, Washington B&O, Ohio CAT, and Oregon CAT all have unique mechanics that software does not handle. VDA strategy has to be sequenced or penalties compounded across states.

Operating agreement and partner role alignment: Single owner, so the operating agreement is less critical. But the reasonable compensation decision at $8M profit carries real audit exposure if not documented correctly.

Exit readiness and diligence survivability: Multi-state exposure is the single biggest diligence risk at this revenue level. Any acquirer will discount the purchase price by estimated exposure plus interest, and often hold back additional reserves in escrow until exposure is quantified and resolved.

External Specialist Lane
Multi-state tax firm to quantify exposure across 30+ states, build the VDA strategy, and execute filings. E-commerce-focused CPA to evaluate reasonable compensation and model audit exposure. Product liability insurance specialist to upgrade coverage to exit-grade limits.
Internal Verified Expansion Lane
Sequence the VDAs. State order matters. Some states have stronger voluntary disclosure programs than others. Coordinate state registrations on the front end. Prepare the internal documentation package that acquirers will request. Separate paid engagement.
“Scott did not file the state returns or run the VDA. He mapped the exposure, ranked the states, and matched us to a firm that could execute the sequence without tripping any of the states we had not filed in yet.”

Case 06
$5M Amazon Brand Adding Shopify + TikTok Shop with a Foreign Partner in the Cap Table.

U.S.-resident founder. Amazon brand at $5M. Operating as a single-member LLC taxed as an S-Corp. Bringing in a U.K.-based partner to help fund and drive expansion to Shopify and TikTok Shop. Partnership percentage still being negotiated. Neither side had modeled the tax or structural implications of the deal.

Adding the foreign partner destroys S-corp eligibility the moment the partner signs. Adding two new platforms changes the seller-of-record question, the sales tax footprint, and the verification posture across three very different systems. TikTok Shop adds a constraint neither partner had priced in: the U.S. Business Representative must be a U.S. resident individual. The U.K. partner cannot fill that role.

Four decisions needed to be made before the partnership papers were signed. None of them had been framed.

What the Blueprint Mapped

Entity structure: Foreign partner destroys S-corp eligibility immediately. Three paths: revoke the S-corp election and run as a multi-member LLC partnership (triggers Section 1446 withholding on the foreign partner’s share), convert to C-corp (solves eligibility, introduces double tax, affects QSBS timing), or keep U.S. operations separate and layer the foreign partner into a parent entity. Each has different long-term economics that both partners need to see before closing the deal.

Multi-state tax posture: Adding Shopify and TikTok Shop changes the seller-of-record question on each platform. Amazon, Shopify, and TikTok Shop have different marketplace facilitator treatments state by state. The sales tax footprint expands from Amazon-only FBA to a three-platform footprint with partial facilitator coverage that varies by state.

Operating agreement and partner role alignment: TikTok Shop requires a U.S. Business Representative who is a U.S. resident individual. The foreign partner cannot be the USBR. That constraint has to be reflected in the operating agreement so the USBR’s role, liability, and compensation are clear. The UBO disclosure layer must match across all three platforms.

Exit readiness and diligence survivability: Bringing a foreign partner into the cap table changes who will want to buy the company three years from now. Strategic U.S. acquirers often discount or walk away from deals with foreign ownership because of the added regulatory review, longer closing timelines, and board-level caution. Financial buyers are generally more flexible, but they usually pay less than strategic buyers. Structure decisions made today (how the partner is papered in, what percentage, through what entity) determine what kind of exit is available later. Unwinding it right before a sale is expensive, sometimes impossible, and usually eats into the sale proceeds.

External Specialist Lane
International tax attorney for the S-corp revocation vs C-corp vs parent structure decision, including treaty analysis and 1446 mechanics. Licensed CPA to model three structural options side by side. Business attorney to draft partnership papers and operating agreement with USBR clauses. Multi-state sales tax firm for three-platform footprint analysis.
Internal Verified Expansion Lane
Sequence entity restructuring across Amazon, Shopify, and TikTok Shop verification. Coordinate the US business representative’s assignment and identity verification submission. Stage sales tax registrations before the foreign partner’s deal closes. Separate paid engagement.
“Scott did not draft the partnership agreement or pick the structure. He mapped out every decision that needed to be made before we signed anything and matched us with the four specialists who needed to weigh in. We would have signed a deal that created three years of compliance cleanup if he had not slowed us down.”

Every case follows the same discipline. Scott flags the decisions. The specialists make the calls. Verified Expansion’s internal team coordinates execution under a separate paid engagement. The Blueprint is the single written plan every professional on your team executes from.

The Strategic Layer Above the Vendors.

You do not need another vendor. You need someone who figures out what you actually need and then tells you who to hire.

Scott diagnoses. Architects design the structure. Identifies the risks. Decides which specialist is needed. Then routes you to the right professional.

The right ecommerce CPA for your model. The right sales tax firm for your footprint. The right software for your platform mix. The right attorney for your situation.

Matched to your facts. Not a generic referral list.

Scott’s Role
✔ Flags structural risks in your current setup
✔ Identifies decisions no one has framed for you
✔ Maps the compliance cascade across four dimensions
✔ Sequences the work in the right order
✔ Matches you to specialists based on your facts
✔ Leads every CEO Blueprint call personally
Specialists Matched to Your Model
✔ Ecommerce CPAs (multi-entity, multi-state filings)
✔ International tax attorneys (for cross-border cases)
✔ Multi-state sales tax firms (marketplace + DTC)
✔ Business attorneys (operating agreements, restructuring)
✔ Product liability insurance specialists
✔ Amazon and TikTok Shop agency referrals when needed
✔ Each matched to your stage, model, and risk profile

Your CPA files what happened. Your attorney drafts documents. The CEO Blueprint connects everything into one plan that they both execute from.

Choose Your Blueprint Tier
Your situation determines your tier. Not your budget.

Focused
$1,250
1 entity, 1-2 channels, straightforward
Two calls with Scott (30/30)
Written Blueprint (up to 6 pages)
Verification + entity + state exposure review
1 specialist introduction
14 days follow-up (3 questions)
Delivered in 3 business days

Most Common for U.S. Brands
Expansion
$2,500
Multi-platform, multi-state, partners
Two calls with Scott (45/45)
Written Blueprint (8 to 12 pages)
Verification + entity + sales tax + multi-state
Up to 3 specialist introductions
30 days follow-up (1/day, 2 Qs)
Delivered in 3 business days

Premium Tier
Strategic
$4,997
Exit planning, $1M+, multi-entity
Three calls with Scott (60/60/60)
Written Blueprint (12+ pages)
Full entity + exit readiness + channel economics
Full specialist network + scope docs
60 days follow-up (1/day, 2 Qs)
Delivered in 5 business days
Limited availability. Book a call to check availability.
All tiers: strategic planning and sequencing only. No filings, legal opinions, or platform guarantees. Specialists execute. Scott coordinates.

First Call Guarantee
If You Leave the Foundation Call and Don’t See the Path Forward, You Don’t Pay.

Your first call is the CEO Blueprint Foundation Call with Scott. If by the end of that call you do not believe you have clarity on the decisions in front of you and which specialists should weigh in, email us within 24 hours, and we will refund your Blueprint fee in full.

What the Foundation Call IS
✔ Direct conversation with Scott, not an assistant
✔ Your facts mapped against the four-dimensional framework
✔ The decisions in front of you are named clearly
✔ Which specialists need to weigh in, and in what order
✔ A clear path from call to written Blueprint
What the Foundation Call Is NOT
✘ A sales pitch for other services
✘ A legal or tax opinion, Scott will render
✘ A generic overview of LLCs or S-Corps
✘ A replacement for your CPA or attorney
✘ A filing or a platform submission

If, by the end of the Foundation Call, you do not have a clearer view of the decisions before you than when you booked, email us within 24 hours, and your Blueprint fee will be refunded within 48 hours. No questions, no friction, no invoice.

Most clients leave the Foundation Call with two or three decisions they had not previously framed, a sequence for who has to weigh in, and a view of the cascade they did not have before. That is the result we stand behind.

How It Works
Four steps from enrollment to a written plan that your CPA, attorney, and specialists all execute from.
1
Choose & Enroll
Pick your tier. Complete checkout. Receive the intake form and the optional CEO Blueprint Foundation Document to complete before your first call. The Foundation Document is not required but accelerates the Foundation Call by 30 to 45 minutes.
2
Foundation Call
The CEO Blueprint Foundation Call with Scott. Confirm facts. Surface risks you did not know existed. Name the decisions in front of you. Align on sequence.
3
Blueprint Delivery
Written plan with verification sequence, compliance map across all four dimensions, and specialist assignments with scoping language.
4
Strategy Call + Execute
Lock decisions. Specialists already matched. Follow-up support begins on your tier’s schedule.

What Clients Say
★★★★★
“Scott has in-depth knowledge of US taxation. His advice provided me with a clearer picture of my options regarding company organization and tax implications.”
Raffles Ikon | Ecommerce Brand
★★★★★
“My strategy call with Scott Letourneau was informative. Scott is knowledgeable, professional, and provided clarity on my concerns. He also went the extra mile with marketing tips and ideas.”
Jane Kwon | Ecommerce Brand
★★★★★
“Meeting Scott felt like finding an oasis after years lost in the desert of U.S. tax and retirement rules. He asked first-principle questions, uncovered my real goals, and turned months of confusion into a clear, actionable plan.”
Jonny Lee | Amazon Brand

Quick Answers Before You Start.
They are not buying “how to open an account.” They are buying speed, control, protection, and fewer expensive mistakes. These are the questions that come up most.
I have a Shopify store doing well. Why do I need this to add Amazon?

Because Amazon is not just another sales channel. It has its own verification system, catalog rules, fulfillment requirements, fee structure, and tax implications.

The moment you put inventory in FBA and accelerate sales to over $100K per month, you quickly create physical nexus in 45+ states. Your sales tax profile changes overnight. And if your entity name, address, or EIN does not match across every document, Amazon rejects your application.

The Blueprint maps all of this out before you apply, and, as an Amazon Agency Partner, we can refer you directly to Amazon (subject to some qualifications).

I already sell on Amazon. I want to add TikTok Shop. Is the process the same?

No. Amazon verification is document-based. TikTok Shop cross-references six data layers, including a live video selfie from your U.S. Business Representative. Each failed resubmission makes the next review harder.

The Blueprint maps the TikTok Shop verification sequence using what we have learned from hundreds of submissions.

I use sales tax software. Is my sales tax handled?

Sales tax software calculates and collects. It does not tell you when to register in a new state. It does not tell you that DTC sales and marketplace sales create different obligations. And if you are behind in a state you did not know about, it does not map your VDA options or penalty strategies.

The Blueprint identifies the gap between what the software handles and what actual compliance requires.

Resellers are already listing my products on Amazon. Can you help?

Yes. If unauthorized resellers are on Amazon, someone else is defining your brand: wrong pricing, wrong images, wrong customer experience tied to your name.

The Blueprint maps Brand Registry requirements, entity alignment, trademark readiness, and the verification sequence to get you in control. The longer you wait, the harder it is to reclaim.

Do you manage my Amazon or TikTok Shop account?

No. We do not manage accounts, take a percentage of sales, or sit between you and the platform. We structure the entity. Get you verified. Introduce you to the right team. You run it.

If you decide you want agency management later, we make those introductions separately.

My CPA already handles my taxes. Why do I need this?

Ask your CPA: “Do I have state income tax or sales tax obligations in states where I have never filed?”

If the answer is “we have not looked at that,” the Blueprint fills that gap. Most CPAs are excellent at compliance. Marketplace verification, multi-state sales tax for ecommerce, and platform-specific entity structuring are different disciplines.

Which Blueprint tier should I choose?

Focused ($1,250): One entity. One or two channels. Straightforward verification and compliance.

Expansion ($2,500): Multiple platforms, multi-state exposure, retail + marketplace, partner in another state, foreign partner in the cap table. This is the most common tier for U.S. brands.

Strategic ($4,997): $1M+ revenue, exit planning, multi-entity structures, full specialist coordination.

When in doubt, start with Expansion.

Is Scott going to replace my CPA or attorney?

No. He is the architect. They are the builders.

Scott holds the MSCTA® designation, is pursuing IRS Enrolled Agent certification, and has structured U.S. entities for 29 years. He works with specialist CPAs, tax attorneys, and compliance firms aligned with your model, and coordinates with your existing professionals so everyone executes from a single plan.

Your CEO Blueprint becomes the single document every professional on your team works from. They execute the plan Scott already mapped.

What if the Blueprint tells me I am not ready to expand yet?

That is one of the most valuable outcomes.

The Blueprint tells you what to fix first, in what order, before you spend a dollar on expansion. Knowing you are not ready and knowing exactly what to fix saves more money than launching on a broken foundation and paying to clean it up later.

Scott will tell you what you need to hear. Not what you want to hear.

Your Brand Is Ready.

Get the Foundation Right First.

Speed. Control. Protection. Fewer expensive mistakes. That is what the CEO Blueprint delivers.
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Educational and procedural guidance only. Not legal, tax, or accounting advice. Platform approvals are never guaranteed. Each business situation is unique. Consult your licensed CPA, tax attorney, or enrolled agent for guidance specific to your circumstances.